How do you make your videos stand out? It’s not that real estate agents don’t already know the power of video marketing. The challenge lies in creating a real estate listing video that can 1) attract potential buyers and 2) connect with them emotionally enough to build credibility, and consider looking at the property. Add to that the intimidation agents feel about filming and editing videos, something that can take a while to master, especially if it’s their first time foraying into video-making.
You’re not alone in this dilemma. That is why we’ve created this comprehensive guide so you can be more confident and know how to make real estate videos that sell.
You’re not alone in this dilemma. That is why we’ve created this comprehensive guide so you can be more confident and know how to make real estate videos that sell.
Summary
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Real Estate Listing Video Types
There is more than one type of real estate listing video. Knowing which one to use can spell the difference between a property that sits in the market for weeks (or months) and one that sells within days! Learn about each video type as it can be crucial to your real estate success.
1. Walk-Through Property Tour
As the name implies, walk-through videos provide potential buyers with a detailed tour of the property. Buyers love to see this type of video in real estate listings because it lets them take a virtual tour of the property, even if they are miles away. It saves buyers time and provides detailed insights into the property's appearance and features.
An effective walk-through property tour video showcases the house’s layout and explores every room. It provides buyers with a realistic sense of the space, allowing them to imagine how they’d like to use it or whether it fits their needs.
Serious buyers look for walk-through videos in listings because they offer a more realistic perspective of the home than photos can. It is especially useful in luxury homes, wherein details matter and buyers are more discerning. Real estate agents who specialize in out-of-state buyers or those relocating to their particular area can take advantage of walk-through tour videos.
However, walk-through videos for real estate listings don’t work for all property types. It is well-suited for larger, single-family homes with lots of space to move around and showcase. It won’t be as attractive for smaller homes or condo units that lack visual variety. In fact, walk-through videos for these properties might make them seem more confined.
Filming walk-through videos requires stable filming equipment. A shaky walk-through video looks unprofessional and disservice to clients who rely on it to make an informed buying decision. Also, plan your route when filming so the flow of the clips doesn’t confuse viewers.
When does it make the most sense to use walk-through videos in a property listing? Create this video type for listings that have architecturally interesting details, luxury homes with custom layouts, and single-family homes with multiple rooms. However, this video type might work with most property types as long as you know the best practices for filming and editing.
An effective walk-through property tour video showcases the house’s layout and explores every room. It provides buyers with a realistic sense of the space, allowing them to imagine how they’d like to use it or whether it fits their needs.
Serious buyers look for walk-through videos in listings because they offer a more realistic perspective of the home than photos can. It is especially useful in luxury homes, wherein details matter and buyers are more discerning. Real estate agents who specialize in out-of-state buyers or those relocating to their particular area can take advantage of walk-through tour videos.
However, walk-through videos for real estate listings don’t work for all property types. It is well-suited for larger, single-family homes with lots of space to move around and showcase. It won’t be as attractive for smaller homes or condo units that lack visual variety. In fact, walk-through videos for these properties might make them seem more confined.
Filming walk-through videos requires stable filming equipment. A shaky walk-through video looks unprofessional and disservice to clients who rely on it to make an informed buying decision. Also, plan your route when filming so the flow of the clips doesn’t confuse viewers.
When does it make the most sense to use walk-through videos in a property listing? Create this video type for listings that have architecturally interesting details, luxury homes with custom layouts, and single-family homes with multiple rooms. However, this video type might work with most property types as long as you know the best practices for filming and editing.
2. Photo Slideshow Video
A photo slideshow video is another option to enhance your property listings. It uses photos from property listings and transforms them into an immersive visual experience with custom transitions, background music, and other visual effects.
Converting high-quality listing photos into a slideshow video is recommended for real estate agents who lack the technical expertise to produce a professional video. With the right video editing tool, such as Videotour.ai, this type of real estate listing video is quick to produce. It takes minutes to transform photos into videos.
The main advantage for real estate agents is that this video type does not require filming equipment. You do not need to incur additional costs to create this video and boost your listing. When you find the right tool, it becomes easier to achieve professional video results across multiple listings consistently.
The downside to a slideshow video is that it isn’t as immersive as a walkthrough tour. Another consideration when choosing tools for creating these videos on templates is to prioritize a wide variety of templates. If you make many listing videos, using the same templates can make your videos look repetitive. If this is the case, the video won’t capture viewers’ interest.
Emphasis should be given to choosing the best video editing tool. The best tool can convert your high-resolution images into polished, professional immersive videos. Consider the music and transition effects to match the property type you’re showcasing. Calmer transitions and music work best for home tours, and a more upbeat transition best suits modern condo listings.
Real estate agents who have a tight budget or schedule can turn to these tools to create slideshow videos. Take advantage of those high-resolution listing photos and make your listings stand out.
Converting high-quality listing photos into a slideshow video is recommended for real estate agents who lack the technical expertise to produce a professional video. With the right video editing tool, such as Videotour.ai, this type of real estate listing video is quick to produce. It takes minutes to transform photos into videos.
The main advantage for real estate agents is that this video type does not require filming equipment. You do not need to incur additional costs to create this video and boost your listing. When you find the right tool, it becomes easier to achieve professional video results across multiple listings consistently.
The downside to a slideshow video is that it isn’t as immersive as a walkthrough tour. Another consideration when choosing tools for creating these videos on templates is to prioritize a wide variety of templates. If you make many listing videos, using the same templates can make your videos look repetitive. If this is the case, the video won’t capture viewers’ interest.
Emphasis should be given to choosing the best video editing tool. The best tool can convert your high-resolution images into polished, professional immersive videos. Consider the music and transition effects to match the property type you’re showcasing. Calmer transitions and music work best for home tours, and a more upbeat transition best suits modern condo listings.
Real estate agents who have a tight budget or schedule can turn to these tools to create slideshow videos. Take advantage of those high-resolution listing photos and make your listings stand out.
3. Agent-Guided Tour
The next real estate listing video type is an agent-guided tour. This video type requires the agent to speak in front of the camera, walking the viewers through the property and its features. Speaking directly to the camera is more effective for building trust, credibility, and rapport. It is more personal and is an effective way to showcase the agent’s expertise.
If these are your objectives for making the real estate videos, then an agent-guided tour is your best option.
An agent-guided tour video is an upgrade to the walk-through video. Whereas the latter showcases the home’s features, having an agent guide the viewers allows them to highlight the property’s unique selling points. They can also provide insights into what buyer profiles suit each property best, educating the buyers in the process. While not all viewers might be a match for the property, it helps earn the viewer’s trust in the agent, allowing them to consider that particular agent for future listings that match their buying profile.
Speaking in front of the camera requires confidence and an on-camera presence. It’s unsurprising that several agents shy away from this type of video format. However, once you are used to speaking in front of the camera and know how to make a real estate video, this video type can be most productive and effective in converting your audience.
If these are your objectives for making the real estate videos, then an agent-guided tour is your best option.
An agent-guided tour video is an upgrade to the walk-through video. Whereas the latter showcases the home’s features, having an agent guide the viewers allows them to highlight the property’s unique selling points. They can also provide insights into what buyer profiles suit each property best, educating the buyers in the process. While not all viewers might be a match for the property, it helps earn the viewer’s trust in the agent, allowing them to consider that particular agent for future listings that match their buying profile.
Speaking in front of the camera requires confidence and an on-camera presence. It’s unsurprising that several agents shy away from this type of video format. However, once you are used to speaking in front of the camera and know how to make a real estate video, this video type can be most productive and effective in converting your audience.
4. Community Tour
A community tour is a real estate listing video that showcases the vibe, amenities, and unique features of a particular neighborhood. Real estate agents sell more than a home; they also sell the lifestyle. A community tour helps potential buyers envision what it’s like to live in an area.
This video type appeals to relocation buyers or those unfamiliar with a neighborhood. Creating this video type in your listing strengthens your expertise or reputation in the local real estate scene. A well-executed community tour boosts the emotional value of your real estate listings.
A major challenge in creating a community tour is its time-intensive nature. You have to spend time getting around the neighborhood to film footage and shoot on-site. Also, some neighborhood information can quickly become outdated as new restaurants, shops, and attractions emerge, making your video outdated in a few years.
Therefore, you must plan ahead when it makes most sense to shoot a community tour video to make the most of your time, effort, and reach.
This video type appeals to relocation buyers or those unfamiliar with a neighborhood. Creating this video type in your listing strengthens your expertise or reputation in the local real estate scene. A well-executed community tour boosts the emotional value of your real estate listings.
A major challenge in creating a community tour is its time-intensive nature. You have to spend time getting around the neighborhood to film footage and shoot on-site. Also, some neighborhood information can quickly become outdated as new restaurants, shops, and attractions emerge, making your video outdated in a few years.
Therefore, you must plan ahead when it makes most sense to shoot a community tour video to make the most of your time, effort, and reach.
5. Social Media Property Snippets
As the name implies, this type of real estate listing video is made for social media. It is typically short, engaging, and formatted for various social media platforms, such as TikTok and Instagram.
Creating social media property snippets is a valuable addition to your property listings, as they have high reach potential. Given the popularity of social media, it’s an excellent video format for increasing brand visibility and generating new leads. You need a strong call to action at the end of the video to maximize exposure, such as a link back to the full listing video or your website.
Creating social media property snippets is a valuable addition to your property listings, as they have high reach potential. Given the popularity of social media, it’s an excellent video format for increasing brand visibility and generating new leads. You need a strong call to action at the end of the video to maximize exposure, such as a link back to the full listing video or your website.
How to Make Real Estate Videos: Best Practices
Now that we’ve compared the various types of real estate listing videos, the next step is to plan how to make real estate videos that stand out. Below is a list of technical and practical tips to create a compelling video.
- Composition and lighting – Choose your video angles carefully and optimize lighting. It’s crucial to present each property and its details to your audience so they can visualize how it looks in person and for your videos to look professionally made.
- Clear quality– Shaky footage is a no-no in real estate listing video production. If filming on your own, use a stabilizer and pan slowly so that it transitions smoothly (and does not end up making your viewers feel dizzy).
- Audio and narration – Provide context for each property with voiceovers. Meanwhile, adding transition music makes your videos more engaging and captures the audience’s interest.
- Editing – Add text overlays and other effects to enhance the video's quality and make it more informative for viewers.
- Video length – Keep your real estate listing videos to at least 1 minute and no more than 5 minutes long. Longer videos require a longer attention span, which can increase your videos’ bounce rate. Also, be concise and avoid boring your audience with unnecessary clips.
Top Tools to Make Real Estate Listing Videos
Know your options for making real estate videos. Discover the pros and cons of each type to help you choose.
Professional Videographer
If you have the budget, hiring a professional videographer is your best bet for creating high-production, high-value real estate videos. It requires less time commitment as you have a team to help with filming and editing. All you have to do is show up on set, and your videos are ready for posting to your real estate listings.
The apparent downside to hiring a videographer is the high cost. Unless you’re a high-production real estate team, a professional videographer might be out of your budget range.
The apparent downside to hiring a videographer is the high cost. Unless you’re a high-production real estate team, a professional videographer might be out of your budget range.
DIY Video Production
Another option on how to make real estate videos is to film them yourself. It gives you complete creative control over the filming and post-production. At first, it seems more affordable than hiring a professional videographer. However, it is the contrary if you don’t already have filming equipment. Getting a camera and other filming equipment is expensive, regardless of the brand and quality.
In addition, obtaining professional camera and filming equipment does not guarantee high-quality, professional video results. It does not guarantee that DIY video production would be worth your time and investment.
Another downside of DIY video production is the need for technical skills. You can invest in the best software, but if you have no prior editing experience, it could take you hours to complete a single video. Moreover, having access to professional video editing software is a waste if you don’t know how to use those features and tools.
In addition, obtaining professional camera and filming equipment does not guarantee high-quality, professional video results. It does not guarantee that DIY video production would be worth your time and investment.
Another downside of DIY video production is the need for technical skills. You can invest in the best software, but if you have no prior editing experience, it could take you hours to complete a single video. Moreover, having access to professional video editing software is a waste if you don’t know how to use those features and tools.
Video Creation AI Tools
A third option to create a real estate listing video is AI-powered video tools.
AI-powered tools offer speed and efficiency for the video creation process. It automatically generates the best music, effects, and transitions to enhance the presentation of high-resolution listing photos and create an immersive viewing experience for real estate buyers. You won’t need to experiment with various effects; instead, it generates them so they appear polished and ready to share on your listing page.
AI-powered tools, such as Videotour.ai, allow you to apply unlimited customizations to your videos. While there are templates and AI-generated effects, you have the flexibility and control to incorporate your brand into the video. It helps you maintain a cohesive brand identity for each video, increasing your brand recall as a real estate agent.
The best part of using AI video tools is their scalability and cost-effectiveness. Paying for AI platforms and tools fits your budget and costs a fraction of what hiring a professional videographer or buying expensive filming equipment would. And since Videotour.ai offers various tiered plans, you can scale your subscription to match your video creation needs and budget.
AI-powered tools offer speed and efficiency for the video creation process. It automatically generates the best music, effects, and transitions to enhance the presentation of high-resolution listing photos and create an immersive viewing experience for real estate buyers. You won’t need to experiment with various effects; instead, it generates them so they appear polished and ready to share on your listing page.
AI-powered tools, such as Videotour.ai, allow you to apply unlimited customizations to your videos. While there are templates and AI-generated effects, you have the flexibility and control to incorporate your brand into the video. It helps you maintain a cohesive brand identity for each video, increasing your brand recall as a real estate agent.
The best part of using AI video tools is their scalability and cost-effectiveness. Paying for AI platforms and tools fits your budget and costs a fraction of what hiring a professional videographer or buying expensive filming equipment would. And since Videotour.ai offers various tiered plans, you can scale your subscription to match your video creation needs and budget.
FAQ
What is the best real estate video creator?
If you value speed, efficiency, and cost savings, Videotour.ai is the best video creator that transforms photos into immersive videos in minutes.
What is the best camera for real estate videos?
It depends on your filming expertise and the budget. There are entry-level models like Canon EOS and full-frame options from Nikon.
What lens is best for real estate videography?
A wide-angle lens is the best option for real estate videos. It allows you to capture a wider frame in your videos, especially when working with properties with limited interior space.
If you value speed, efficiency, and cost savings, Videotour.ai is the best video creator that transforms photos into immersive videos in minutes.
What is the best camera for real estate videos?
It depends on your filming expertise and the budget. There are entry-level models like Canon EOS and full-frame options from Nikon.
What lens is best for real estate videography?
A wide-angle lens is the best option for real estate videos. It allows you to capture a wider frame in your videos, especially when working with properties with limited interior space.
Conclusion
Are you tired of spending nearly half of your day editing just one video? Or is paying for a professional videographer drilling a hole in your pocket? You don’t need to rely on conventional video-making methods or forego real estate videos altogether just because it is hard to keep up.
Tools that leverage AI technology, such as Videotour.ai, bridge the gap between professional-quality videos and budget. You won’t need to compromise one for the other because you can get the best of both worlds with this tool.
Tools that leverage AI technology, such as Videotour.ai, bridge the gap between professional-quality videos and budget. You won’t need to compromise one for the other because you can get the best of both worlds with this tool.