Video plays a key role in real estate marketing. Many home buyers start their search online, and a lot of them use video to help make decisions. If you want clients to find you, adding video to your listings is a must.
However, not all video tools are created equal. To assist you, this guide explores the 7 best real estate video apps you should consider to maximize your online presence.
However, not all video tools are created equal. To assist you, this guide explores the 7 best real estate video apps you should consider to maximize your online presence.
Summary
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Why Realtors Need Video in 2025
Despite the buzz on video marketing, only 38% of agents currently use real estate videos on their listings, while 63% use video content on social media.
Video content is the top choice for marketing in 2025. In real estate, it’s even more important—70% of buyers prefer agents with a strong social media presence, and listings with videos get 40% more clicks.
Video now dominates the internet. Search engines and social media platforms favor video over text, so using video in your listings and posts can help you show up higher in search results and get noticed by more people.
Another reason to consider using video in your real estate listings and online marketing is the opportunity to offer buyers immersive experiences. Today, home buyers are more discerning. They want to get as much information about a property before they even visit the property. A virtual tour of the property allows them to immerse themselves in the home and visualize living there before they book a tour. It speeds up the decision-making process for potential buyers and makes you a preferred agent for homebuyers in your area.
Using video in your marketing helps build trust and credibility with clients. When people see you on camera, they get a sense of your personality and expertise before meeting you. This can help them feel more comfortable and make it easier to decide if they want to work with you.
Videos also help you connect with buyers outside your local area. Many agents work with out-of-state clients, and listing videos let these buyers see homes before they visit. This expands your reach and attracts people thinking about moving to your community.
With all these benefits, using video is key to staying competitive in real estate in 2025.
Video content is the top choice for marketing in 2025. In real estate, it’s even more important—70% of buyers prefer agents with a strong social media presence, and listings with videos get 40% more clicks.
Video now dominates the internet. Search engines and social media platforms favor video over text, so using video in your listings and posts can help you show up higher in search results and get noticed by more people.
Another reason to consider using video in your real estate listings and online marketing is the opportunity to offer buyers immersive experiences. Today, home buyers are more discerning. They want to get as much information about a property before they even visit the property. A virtual tour of the property allows them to immerse themselves in the home and visualize living there before they book a tour. It speeds up the decision-making process for potential buyers and makes you a preferred agent for homebuyers in your area.
Using video in your marketing helps build trust and credibility with clients. When people see you on camera, they get a sense of your personality and expertise before meeting you. This can help them feel more comfortable and make it easier to decide if they want to work with you.
Videos also help you connect with buyers outside your local area. Many agents work with out-of-state clients, and listing videos let these buyers see homes before they visit. This expands your reach and attracts people thinking about moving to your community.
With all these benefits, using video is key to staying competitive in real estate in 2025.
What to Look for in a Real Estate Video App
When picking a real estate video app, look at features, reliability, compliance, user experience, integration, and price. Keep these in mind to find the best fit for your needs.
Speed and Ease of Use
Speed matters in real estate, especially if you’re just starting out and don’t have a team to help with videos. The best apps offer templates, use AI to turn photos into videos, and let you edit everything in one place. This way, you can publish videos in minutes instead of days.
Pick video apps that are easy to learn. Many user-friendly apps have drag-and-drop features and AI help, so you can get professional results without needing technical skills.
Look for apps that support batch processing. This lets you upload and organize your photos and videos for each project, saving you time.
When checking out video apps, see if users report crashes, slow speeds, or confusing menus. Choose apps that run smoothly and are easy to use to keep your work on track.
Pick video apps that are easy to learn. Many user-friendly apps have drag-and-drop features and AI help, so you can get professional results without needing technical skills.
Look for apps that support batch processing. This lets you upload and organize your photos and videos for each project, saving you time.
When checking out video apps, see if users report crashes, slow speeds, or confusing menus. Choose apps that run smoothly and are easy to use to keep your work on track.
MLS Compliance
Pick a video app that meets MLS requirements. Some apps have built-in presets to help you stay compliant.
MLS compliance is important to make sure your videos follow the rules and protect both you and your brokerage. As a professional, this should always be a top priority.
MLS compliance is important to make sure your videos follow the rules and protect both you and your brokerage. As a professional, this should always be a top priority.
AI Automation
AI has changed many parts of real estate, including video creation. It can suggest the best clips, crop footage for you, and add effects, music, or transitions to make your videos look more professional.
AI can also add captions to your videos, making them more accessible to everyone.
Mixing AI suggestions with your own edits can help you create even better real estate videos.
AI can also add captions to your videos, making them more accessible to everyone.
Mixing AI suggestions with your own edits can help you create even better real estate videos.
Social Media Compatibility
A good real estate video app should make it simple to share your videos on social media. If you can’t share them easily, your videos won’t reach your audience.
Social media compatibility means you can create videos in the right format for platforms like TikTok or Facebook. This helps your videos look professional and improves the viewing experience.
The best AI video apps let you crop and cut clips from longer videos, so you can reuse content for social media without having to record new videos each time.
Social media compatibility means you can create videos in the right format for platforms like TikTok or Facebook. This helps your videos look professional and improves the viewing experience.
The best AI video apps let you crop and cut clips from longer videos, so you can reuse content for social media without having to record new videos each time.
Pricing and Reliability
Your budget will help decide which video maker to choose. There are free tools and paid apps with different pricing, so you can find one that fits your needs.
Look for video apps with clear pricing plans. This makes it easier to compare features and pick the one that fits your budget and needs.
Also, see if the app lets you set team permissions in case you grow your business. Good customer support is important too, so you have help if you run into problems.
Look for video apps with clear pricing plans. This makes it easier to compare features and pick the one that fits your budget and needs.
Also, see if the app lets you set team permissions in case you grow your business. Good customer support is important too, so you have help if you run into problems.
Top 7 Video Apps for Realtors
Let’s look at some of the best real estate video apps to help you make the most of video marketing.
1. VideoTour.ai
Videotour.ai stands out for its quick, two-minute workflow. Just upload your photos, and the app uses AI to create a video for you. You don’t need fancy equipment or a big editing team.
Videotour.ai uses AI to make your real estate videos look professional and immersive. You can add custom music, camera effects, and branding to create videos that showcase both the property and your personal style.
This app offers plenty of ways to customize and revise your videos. It’s been a real time-saver for busy agents, even if you’re not tech-savvy.
Videotour.ai uses AI to make your real estate videos look professional and immersive. You can add custom music, camera effects, and branding to create videos that showcase both the property and your personal style.
This app offers plenty of ways to customize and revise your videos. It’s been a real time-saver for busy agents, even if you’re not tech-savvy.
2. Capcut
CapCut is another popular video app among newbies and video enthusiasts. It is an all-in-one video editing app that is user-friendly, with free plans available for those who want to try its features before committing to a paid plan.
CapCut works on both mobile and desktop, making it a good choice if you want to create professional videos without hiring an editor. Its drag-and-drop interface is easy to use, and you can add text and music to make your videos stand out.
CapCut also has AI features like auto-captioning, voice enhancement, and background removal. Ready-made filters and templates make editing quick and easy.
However, CapCut isn’t made just for real estate, so it lacks some advanced editing tools like color grading and multi-track timelines. For most listing videos, this isn’t an issue, but it could be limiting for high-end projects. Some users also report slow performance with longer videos.
Keep in mind that many of CapCut’s best effects are only available in the paid version.
CapCut works on both mobile and desktop, making it a good choice if you want to create professional videos without hiring an editor. Its drag-and-drop interface is easy to use, and you can add text and music to make your videos stand out.
CapCut also has AI features like auto-captioning, voice enhancement, and background removal. Ready-made filters and templates make editing quick and easy.
However, CapCut isn’t made just for real estate, so it lacks some advanced editing tools like color grading and multi-track timelines. For most listing videos, this isn’t an issue, but it could be limiting for high-end projects. Some users also report slow performance with longer videos.
Keep in mind that many of CapCut’s best effects are only available in the paid version.
3. Canva
Canva started as an image editor but now also offers video editing. It’s popular for its simple, versatile design, making it a good choice for real estate agents.
With Canva, you can create listing videos, home tours, and social media content. Paid plans offer professional templates and a Brand Kit feature to help keep your videos on-brand and consistent.
Canva’s large library of royalty-free videos, photos, and music lets you customize your content to match your brand.
The main drawback with Canva is its lack of advanced features like multi-layer audio and keyframe animations. Motion and camera effects are basic, and the app can lag with large files, so it’s best for short social media videos.
With Canva, you can create listing videos, home tours, and social media content. Paid plans offer professional templates and a Brand Kit feature to help keep your videos on-brand and consistent.
Canva’s large library of royalty-free videos, photos, and music lets you customize your content to match your brand.
The main drawback with Canva is its lack of advanced features like multi-layer audio and keyframe animations. Motion and camera effects are basic, and the app can lag with large files, so it’s best for short social media videos.
4. WeVideo
WeVideo is a cloud-based video editor available for Windows, Mac, and mobile devices, making it a flexible option for realtors.
WeVideo’s easy-to-use interface and real estate templates make it a good choice for beginners. Its large library of royalty-free photos and music lets you get creative and add effects to your videos.
Since WeVideo is cloud-based, you’ll need a good internet connection—slow speeds can make uploads take a long time. The free plan is limited, and even paid plans may not have all the advanced tools found in other apps.
WeVideo’s easy-to-use interface and real estate templates make it a good choice for beginners. Its large library of royalty-free photos and music lets you get creative and add effects to your videos.
Since WeVideo is cloud-based, you’ll need a good internet connection—slow speeds can make uploads take a long time. The free plan is limited, and even paid plans may not have all the advanced tools found in other apps.
5. Adobe Premiere Pro
Adobe Premiere Pro is a top pick for professional real estate video editing. It offers multi-camera editing, advanced transitions, color grading, and works with many formats from HD to 4K. It also integrates well with other Adobe Creative Cloud apps.
However, Premiere Pro has a steep learning curve, so it’s best for tech-savvy agents or those with some video editing experience.
You’ll also need a powerful computer to run Premiere Pro smoothly, and the subscription can be expensive—something to consider if you’re just starting out.
However, Premiere Pro has a steep learning curve, so it’s best for tech-savvy agents or those with some video editing experience.
You’ll also need a powerful computer to run Premiere Pro smoothly, and the subscription can be expensive—something to consider if you’re just starting out.
6. Magisto
Magisto is a good option for agents who want an easy video app. It uses AI to analyze your footage and turn it into polished videos, making it helpful for those without much editing experience.
Magisto also offers premade templates and connects with social media and marketing apps. Higher-tier plans include some branding options.
If you want more control over your videos, Magisto may feel limiting. Even paid plans have video length limits and don’t support 4K exports, so consider if the features match the price.
Magisto also offers premade templates and connects with social media and marketing apps. Higher-tier plans include some branding options.
If you want more control over your videos, Magisto may feel limiting. Even paid plans have video length limits and don’t support 4K exports, so consider if the features match the price.
7. Splice
Splice is a mobile-friendly video editing app that lets you trim clips, add music, and include transitions right from your phone or tablet.
You can edit both videos and photos with Splice, making it useful for listing videos or property tours. It also has templates for social media content.
Splice is best for quick edits, not advanced projects. Free and lower-tier plans have limits, so costs can add up if you need more features or make lots of videos.
Be aware that some music in Splice’s library may be copyrighted, which could cause your videos to be taken down.
You can edit both videos and photos with Splice, making it useful for listing videos or property tours. It also has templates for social media content.
Splice is best for quick edits, not advanced projects. Free and lower-tier plans have limits, so costs can add up if you need more features or make lots of videos.
Be aware that some music in Splice’s library may be copyrighted, which could cause your videos to be taken down.
Why Agents Choose VideoTour.AI
There are plenty of video apps for realtors who want to make marketing easier. But what sets VideoTour.ai apart?
Videotour.ai stands out as the first video editing tool made just for real estate agents. It ensures your videos are MLS-compliant and helps you showcase properties and neighborhoods with immersive tours.
There is a guaranteed two-minute workflow on Videotour.ai that makes it convenient for busy realtors. No one has time to set aside 4-5 hours per day to edit videos.
Videotour.ai’s two-minute workflow is perfect for busy agents. Instead of spending hours editing, you can focus on helping clients while the app takes care of your videos, tweaking them to match your brand and appeal to your target buyers.
Videotour.ai stands out as the first video editing tool made just for real estate agents. It ensures your videos are MLS-compliant and helps you showcase properties and neighborhoods with immersive tours.
There is a guaranteed two-minute workflow on Videotour.ai that makes it convenient for busy realtors. No one has time to set aside 4-5 hours per day to edit videos.
Videotour.ai’s two-minute workflow is perfect for busy agents. Instead of spending hours editing, you can focus on helping clients while the app takes care of your videos, tweaking them to match your brand and appeal to your target buyers.
FAQ
What is the best real estate video creator?
It depends on what type of real estate videos you want to make as there are many real estate video apps with varying features and pricing. Use this list to compare your options and find the best real estate video apps to enhance your video marketing efforts.
Which real estate app is best for agents?
The best apps for real estate agents include those that enable you to edit videos for property tours, listings, and neighborhood guides. Other types of apps that real estate agents need include CRM tools, email marketing, and transaction management apps.
Is CapCut good for real estate videos?
Yes, CapCut can be a good option for making real estate videos with a powerful, yet easy-to-use app. However, there are some limitations to the features you can access and if you want to use pro editing tools, you would need to invest some money.
Is TikTok good for realtors?
Yes. You can leverage TikTok's popularity to reach your target market. Create compelling real estate videos in the TikTok format to generate leads, establish your brand, and stay on top of the community's mind.
It depends on what type of real estate videos you want to make as there are many real estate video apps with varying features and pricing. Use this list to compare your options and find the best real estate video apps to enhance your video marketing efforts.
Which real estate app is best for agents?
The best apps for real estate agents include those that enable you to edit videos for property tours, listings, and neighborhood guides. Other types of apps that real estate agents need include CRM tools, email marketing, and transaction management apps.
Is CapCut good for real estate videos?
Yes, CapCut can be a good option for making real estate videos with a powerful, yet easy-to-use app. However, there are some limitations to the features you can access and if you want to use pro editing tools, you would need to invest some money.
Is TikTok good for realtors?
Yes. You can leverage TikTok's popularity to reach your target market. Create compelling real estate videos in the TikTok format to generate leads, establish your brand, and stay on top of the community's mind.
Conclusion
There’s no single best video editing app for everyone. Think about what each app offers and what fits your needs and budget. Every realtor has a unique style, so choose the one that matches your marketing approach without overspending.