Create a social reel from your property

Open the social tools

In the editor, open Social posts and choose the AI Reels tab. You can also include a reel during initial creation where that option is available. Choose the reel settings shown for that flow.

Choose the type of social reelExample

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Watch the walkthrough

Include a reel with a new property tour

1. Import the listing URL or upload the property photos in Create a video. Check the description, address and selected agent.
2. Open Add an AI Reel (extra credits). Choose the reel type and any price, avatar, text, lifestyle or staging options.
3. Choose the duration and quality, resolve highlighted missing information and review the combined launch total.
4. Use Generate My Video Tour + Reel once. Remove the AI Reel closes the add-on before launch if you only need a tour.

Add a separate social reel alongside your tourExample

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Give the reel one clear purpose

Choose whether you want to introduce a new listing, highlight a feature or invite viewers to take the next step. A short opening such as “New listing with a covered patio” is easier to follow than several unrelated messages.

Choose the exact photos for your reel

1. In AI Reels, turn off Let AI select photos automatically if you want to choose the photos yourself.
2. Select the photos in the order you want them to appear. The numbers on chosen photos show that order.
3. Watch the selection count. The available number depends on the reel duration. Remove a selected photo before adding another when the selection is full.
4. Use Clear selection if you want to start the selection again.

Choose the reel’s photos in orderExample

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Choose the details that support your message

Review price display, avatar, animated 3D text, lifestyle actors and virtual staging where offered. Each serves a different purpose; a simple listing introduction may need only good photos and a short message. Check the language, duration, quality and displayed total again after changing options.

Choose the opening words and presenter

When Add my AI Avatar is on, choose a presenter photo and whether to use a non-talking avatar, a talking intro, or both. A talking intro needs a voice. Use Opening line when shown if you want to supply the first sentence yourself, and check the line before generating.

A non-talking avatar appears visually without speaking that introduction. The tour’s existing narration is a separate item.

Prepare and generate

1. Check that the source photos and property details are correct.
2. Review the available style, language, length and other reel options.
3. Review the displayed credit amount.
4. Generate once and wait for the reel to finish.

Find and edit the finished reel

1. Open Library in the Social posts window or AI reels in My videos.
2. Open the completed reel in its editor and check its room labels, opening message and agent information.
3. Make any edits, apply the changes and wait for the updated reel.
4. Download that reel’s finished file and review it before uploading to your social platform.

Find the video you want to work onExample

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Edit a completed reel’s opening words

1. Open the finished reel in its editor and find the first scene.
2. In Opening Reel copy, correct Property address and Opening hook. The hook is the short sentence viewers see first.
3. Click outside each field to save. The address is a property detail; the opening sentence is separate from the room labels.
4. Check Scene labels on later scenes and apply the changes to rebuild the reel.

Edit the opening address and message of a finished reelExample

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Change the final invitation to contact you

In the reel’s Editor tab, find Call to action. Write the next step you want viewers to take, such as “Contact Alex to arrange a viewing”. Click outside to save, then apply the changes. Check that the visible contact details belong to the selected agent.

Choose the invitation shown at the end of the reelExample

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Review and post the reel

Find the finished reel in the editor or under AI reels in My videos. Watch it all the way through, check captions and contact details, and download the finished file for your social platform.

A reel is a separate piece of marketing

A later price or agent change in the original tour should prompt a separate review of its reels. Downloaded and already posted reel files do not update themselves. Keep the tour and reel filenames clear so you publish the intended version.

Check the cost before making another version

Generating a new version is a new AI attempt and uses the credits shown for your selected options. A result that finishes but is not the look you wanted is different from a technical failure. Compare existing takes before paying to generate again.